Maitree was started with an objective of bringing TCS associates and their families closer and making them feel a
part of the TCS extended family. Soon after, with a view to carry on the TATA tradition of enabling the community,
the scope of Maitree was enhanced to include socially relevant activities and endeavors.|
Maitree and the TCS Community:
Even while at work, you're never away from life. TCS-Maitree was established with an intention to strengthen the bond
between TCS employees and their families, as well as provide a platform to encourage hidden aspirations and talents. It
lends a deeper and broader dimension to the work culture at TCS. Over the years, Maitree has become a part of every TCS
employee's life. From cracking quizzes to conquering tall peaks, from shaking a leg to bending it like Beckham, employees
have reveled in the excitement and fun of all Maitree events. And that's not all. Workshops on theatre, yoga, origami,
flower arrangement, chocolate making, and a host of others have allowed the employees to learn and know about things
they always wanted to. All in all, Maitree provides everyone at TCS the opportunity to establish relationships that
extend beyond work and thereby, help build bonds that makes work so much more fun.
Maitree - Even beyond the TCS Community:
In addition to working towards bringing our associates and their families closer, Maitree also strives to enable the
development of the society. Our approach to social initiatives entails being pro-actively involved and working at the
root level. Some of the projects we have undertaken include working with the differently-abled, aiding under-privileged
children across various schools in Mumbai, and helping rural community in Vazapur, among others. Many programs initiated
by Maitree, like employment opportunities for the differently-abled, HIV/AIDS sensitization, peer education, Green Audits
to check the excess consumption of energy resources have now been accepted as best practices by the organization.
Read about some of our social initiatives:
Advanced Computer Training Centre for visually impaired
TCS pioneered an Advanced Computer Training Center (the first of its kind in India) for the visually impaired. This center,
launched at the MN Banajee Industrial Home for the Blind at Jogeshwari, Mumbai, offers courses that are in sync with
industry requirements, providing the visually-impaired with life-affirming employment opportunities.
TCS-Maitree has pro-actively worked towards providing an inclusive environment for the differently-abled. With the belief
that people with disabilities offer incredible reserves of untapped potential and an alternative talent pool, TCS-Maitree
has recruited more than 30 differently-abled people in various branches of TCS. The following are some of the roles in
which the visually impaired persons are working in TCS:
- Infrastructure Services Management
- BPO processes
- Learning & Development coordinator
- Human Resource Manager
- Global Helpdesk
- Accessibility testing
Rural Development Initiative (at Panvel)|
Wazapur (Raigad district of Maharashtra) is a village just off the Mumbai-Pune highway, near Panvel. In spite of being
so close to the city, the village is devoid of even the most basic infrastructure and amenities. TCS-Maitree has been
working at the ground level over the last three years to bring about development in the village. A sustainable model
has been built to improve education, healthcare, and the environment in the area.
What started off as a children's education program has today grown into a larger movement with developmental activities
in the areas of water supply, illiteracy, and women empowerment in addition to the focal point of education. Apart from
setting up a primary and a secondary school, some other highlights of the education initiative are:
Taking up the cause of women empowerment, TCS-Maitree launched the WEP (Women Empowerment Program) where the women
of the village were taught basic arithmetic and created awareness in health and hygiene. More than 25 women from three
villages in the area have been trained in embroidery, stitching, and other textile craftwork over the last one year with
help from the Women's India Trust. A new Gram Vikas Abhiyaan Kendra was recently inaugurated to facilitate income
generation for the women.
- Mid-day meal scheme for Balwadi kids
- Computer literacy program
- A state-of-the-art science lab
TCS-Maitree has also made strides in the area of health, conducting HIV/ AIDS sensitization sessions as well as
health check-up camps for the villagers and school children.
TCS-Maitree is organizing lectures, poster displays, and voluntary blood donation drives across TCS offices to
support those who suffer from Thalassaemia. In a partnership with Red Cross, TCS embarks on periodic blood-donation
drives towards the treatment of Thalassaemia.
HIV AIDS awareness program|
TCS-Maitree initiated TCS’ first steps in the area of HIV/AIDS Sensitization and Awareness a few years ago. The focus of
the initiative is to treat HIV as a social issue, as against treating it as a solely medical prerogative. Associates across TCS
are participating in TCS-Maitree's aim to spread awareness and sensitize people about HIV/AIDS.
The highlights of this initiative are:
- Commemorating World AIDS Day
- Red Ribbon distribution at all offices
- Online Quiz for creating more awareness
- Removing myths and misconceptions through articles
- Peer Educator Program - Communicating with associates in their own language, through their 'peers'